October 29,2010

Abridge product launch a success

Sire developed a strategic product launch campaign for the Abridge collection.

McELHATTAN, Pa. – A new product launch can generate a considerable amount of anticipation and excitement among a company’s employees and customers. The creative group at Sire Advertising brought their enthusiasm and expertise to the table with the introduction of Brodart’s new Abridge product line!

Sire began by developing the product name. Abridge was selected because the collection bridges traditional and contemporary design elements and provides flexibility with a variety of design options. Then, Sire translated the Abridge name into the collection logo, establishing a timeless appeal and solidifying the brand.

The Abridge branding was featured in the collateral materials and tradeshow displays.

Sire also art directed product photography in an 1800's refurbished pajama factory located in central Pennsylvania. This unique and appropriate location provided the ideal combination of rustic and traditional elements with a contemporary industrial feel. The photography brought to life the collection’s inventive product line and was the focal point in the Abridge full-line brochure, which highlighted the various benefits the creative collection offers facilities and patrons alike.

In addition to the core product materials, Sire also developed an at-a-glance sell sheet, which featured product specs as well as tradeshow banner displays and custom-imprinted promotional product giveaways for the National Sales Meeting this past October.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. The firm’s strategic approach to marketing integrates traditional, Web, and new media solutions. In the past eight years, Sire has won more than 110 national and international design awards in a number of highly-regarded competitions. For additional information, please contact info@sireadvertising.com or call (570) 743-3900.