November 12, 2010

Direct mail strategy steers statewide education program

Sire developed a strategic direct mail campaign to increase participation in the Economics Pennsylvania programs.

SELINSGROVE, Pa. – When you have a target audience of thousands, how do you reach them cost-effectively with your marketing message? Sire Advertising partnered with EconomicsPennsylvania to develop a streamlined direct mail campaign strategy to increase awareness and participation of K-12 students, educators, and administrators in the organization’s annual Stock Market Game workshops and educational programs.

One of the primary objectives of the campaign was to reach the program’s target audiences on a statewide level to encourage early registrations by offering a special discount. From start to finish, Sire was instrumental in the planning of the details and timing of the campaign as well as the creative strategy featuring a series of custom postcards that were distributed to educators in targeted geographic areas of the Commonwealth. Sire also developed a postcard that was distributed to administrators to promote participation among school districts.

By incorporating the organization’s logo and established colors, the new promotional materials strengthened the program’s overall professionalism and branding. After the first wave was distributed for the fall semester, EconomicsPennsylvania leadership reported positive feedback on the new promotional materials and an increase in the number of registered participants for the upcoming 2010-2011 school term. Sire is currently updating the campaign for the spring program.
Launched in 1978 as a not-for-profit organization, EconomicsPennsylvania helps students become more productive members of society, prudent savers and investors, knowledgeable consumers, entrepreneurial thinkers, and competent financial decision makers.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 100 national and international design awards in seven years. For additional information, please contact info@sireadvertising.com or call (570) 743-3900.