October 15,2010
NRG Web site serves as 24/7 sales tool
HARRISBURG, Pa. — Sire Advertising recently partnered with NRG Controls to develop the company’s new Web site, nrgcontrols.com, to position the company as a leader in the automated temperature controls, security, and lighting industries as well as to promote its products and services 24/7 to an expanding client base.
Launched in August 2010, the organization’s new online presence has become a cornerstone of NRG Controls’ marketing strategy and is consistent with the company’s mission and branding. Everything from custom photography to site design and development to copywriting and deployment was coordinated and executed by the team at Sire.
From start to finish, Sire’s creative team strategized with NRG’s management team to develop a new Web site that portrays the organization as a progressive technology company. To showcase the range of industries NRG serves, Sire developed a custom Flash presentation for the home page featuring actual clients. Testimonials and case studies, which are featured throughout the site, add credibility and support NRG’s reputation for excellence.
In addition, the organization’s E-mail marketing campaign is also underway with plans for a full launch scheduled for this fall. The E-mail campaign will enable NRG Controls to target specific industries and audiences with tailored messages about the company’s products and services as well as track opens and leads through Sire Datatrac.
Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. The firm’s strategic approach to marketing integrates traditional, Web, and new media solutions. In the past eight years, Sire has won more than 110 national and international design awards in a number of highly-regarded competitions. For additional information, please contact info@sireadvertising.com or
call (570) 743-3900.
|
