November 26, 2010

Penn Fire promotes fire protection

To build brand awareness, Sire updated the existing logo for Penn Fire Protection.

SELINSGROVE, Pa. – When Pennsylvania lawmakers began lobbying for a bill requiring fire sprinkler systems be installed in all new residential constructions, Penn Fire Protection, Inc. turned to Sire Advertising to develop the company’s corporate identity, collateral materials, direct mail campaign, and tradeshow displays to effectively market the company’s products and services to home builders and contractors when the bill was signed into law recently.

Sire’s creative team began the strategic marketing process by updating the company’s existing logo, which was created in the form of a keystone and featured a sprinkler icon and the color red to make an immediate association with fire. The freshened-up logo was then incorporated into all of the company’s collateral and tradeshow display materials.

Sire created a banner display for Penn Fire Protection to promote its services at events.

The first promotional piece Sire managed was the company’s new brochure, which was utilized as both a handout and a direct mail campaign. Sire’s copywriters crafted the content for the brochure, highlighting the company’s history, services, and benefits of partnering with a fire sprinkler protection system specialist.

To reach existing and prospective clients, Sire assisted with the development of mailing lists to distribute key message points to the company’s target audiences. In addition, Sire coordinated the logistics for each of the direct mail campaigns from start to finish.

For appearances at tradeshows, seminars, and community events, Sire developed a banner display that can be easily transported from one location to another. A table throw also prominently features the new Penn Fire Protection logo to build awareness and add professionalism at public appearances.

Recognizing the importance of online marketing in today’s competitive business climate, Penn Fire Protection is also working with Sire to begin developing the company’s new Web site to serve as a 24/7 sales tool.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 100 national and international design awards in seven years. For additional information, please contact info@sireadvertising.com or call (570) 743-3900.