September 3, 2010
Ply Gem Stone is installed in style
MIDDLEBURG, Pa. – For Ply Gem Stone’s participation in the prestigious American Institute of Architects (AIA) Continuing Education Forums, Sire Advertising developed a comprehensive portfolio of support materials to assist company representatives in delivering a successful presentation as well as making a lasting impression.
Sire’s creative team incorporated the company’s branding into all of the handout materials and strategic PowerPoint presentation titled “Accentuating Exterior Design with Stone Veneer.” Collateral pieces included a Program Summary, Frequently Asked Questions, Program Script, Evaluation Sheet, and Certificate of Completion.
For the PowerPoint presentation, Sire developed the content as well as the script to coincide with the lessons to help facilitate instructors. The content served a dual purpose to not only offer seminar participants with valuable information on how to incorporate and install the company’s stone veneer products but also to position Ply Gem Stone as one of the industry leaders to the program’s target audience of home builders, architects, masons, and other design professionals.
All of the materials were reviewed and were met with approval according to stringent AIA guidelines. Response to the Ply Gem Stone continuing education seminars has been overwhelmingly positive.
Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 100 national and international design awards in seven years. For additional information, please contact info@sireadvertising.com or call (570) 743-3900.
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