December 10, 2010

Quandel brochure builds on the brand

Sire developed a new corporate brochure for The Quandel Group as part of the company’s direct sales strategy.

HARRISBURG, Pa. – A professionally designed brochure can make a visual impact and serve as a powerful marketing tool when introducing your company to a new prospect or closing a deal. Sire Advertising recently developed a full-color, three-panel corporate brochure for The Quandel Group, Inc. to showcase the company’s range of construction programs and services and rich history.

Sire’s creative team took a lead role in developing a strategic concept for the brochure that captures the company’s core values and mission through descriptive copy and dynamic photography. The selection of colors and graphic elements also build on the Quandel brand, while the appearance of a textured background and use of shadowing create a dimensional look and feel for the piece.

The expansive layout of photography features everything from vintage on-site construction snapshots to some of the modern-day construction marvels that the company has completed in the northeastern United States. Likewise, Quandel’s culture is steeped in family tradition and employees are recognized as members of the family; therefore, the company’s employees are also a major focal point of the brochure.

In addition, a pictorial timeline is featured throughout the brochure and highlights key points in the company’s history. The brochure also features photography of the company’s beautiful and internationally recognized construction projects.

Sire has been a long-time strategic marketing partner of Quandel’s, and has developed a number of projects ranging from brochures and sales sheets to tradeshow displays and the company’s annual custom holiday card.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 100 national and international design awards in seven years. For additional information, please contact info@sireadvertising.com or call (570) 743-3900.