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September 30, 2011

New talent joins the Sire team

Lane joins Sire as graphic designer.

SELINSGROVE, PA—Sire Advertising is pleased to welcome Ian Lane, the newest graphic designer to join the organization's growing team. Lane's passion for design, enthusiasm for new technology, and attention to detail make him a natural fit for Sire.

Lane graduated from Pennsylvania College of Technology with a Bachelor of Science Degree in Graphic Design and a Minor in Graphic Communications. He came highly recommended by his professors and was widely considered the best among his classmates. In addition to his coursework, Lane gained additional experience through an internship with the College's Information and Community Relations Office as well as host of freelance assignments he completed over the past four years.

With a strong background in traditional design, Lane's role at Sire includes assisting with a variety of marketing and branding projects from logo design to brochure development and everything in between. His ability to turn a creative vision into a tangible marketing tool has quickly become beneficial to Sire's diverse client base, including business-to-business and retail markets.

"It's a pleasure to work among such talented individuals," Lane said. "It's obvious that Sire is growing in so many respects and I'm excited to be a part of it. I look forward to all the new opportunities to help clients develop their businesses and realize their maximum potential through creative marketing solutions!"

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. The firm's strategic approach to marketing integrates traditional, Web, and new media solutions. In nine years, Sire has won 128 national and international design awards in a number of highly-regarded competitions. For additional information, please contact or call (570) 743-3900.

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