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January 20, 2012

Introducing the new face of primitive décor

Sire collaborated with Irvin’s for the development of the new catalog, lending a hand with everything from conception to delivery.

Mt. Pleasant Mills, PA—Sire Advertising is proud to announce the launch of the newly designed Irvinís Country Tinware catalog! Soon to hit the hands of wholesalers across the nation, the latest publication features Irvinís comprehensive product collection and is accompanied by a complementary price list.

For more than four decades, Irvin's Country Tinware has offered a collection of handcrafted metalworks offered through catalog sales as well as an E-commerce site and retail stores. This new publication was designed to position Irvinís as a premier distributor of primitive dťcor among wholesalers, one of the organizationís major target audiences.

Sire assisted with everything from marketing and branding to establishing a look and feel. Design-wise, the new publication complements Irvinís freshly designed ad series, which Sire previously developed for the retail and business-to-business markets. From cover to cover, the piece embodies Irvinís rich heritage. The idea that less is more and the desire to find beauty is lifeís simple pleasures is apparent throughout the content and design. Sire carefully placed products within a warm and inviting layout while drawing from natural hues that effortlessly evoke the raw and rustic beauty of the collection.

Irvin’s new catalog features a warm and inviting layout that effortlessly evokes the raw and rustic beauty of the collection.

"Typically developing a new catalog is a huge undertaking. However, working with the team at Sire, it quickly became apparent that they've done this before!," said Irvin Hoover, President. "I was impressed with their suggestions, attention to detail, and the excitement that they brought to the table. All this hard work is apparent in our new catalog, which I am proud to begin distributing to my wholesale network!".

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. The firmís strategic approach to marketing integrates traditional, Web, and new media solutions. In nearly nine years, Sire has won 128 national and international design awards in a number of highly-regarded competitions. For additional information, please contact or call (570) 743-3900.

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