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March 30, 2012

New WGS site launched with modern appeal.

The new WGS site displays their project photography in a clean and modern layout..

Falls Church, VA—Specializing in designing office solutions with style and purpose, Washington Group Sales (WGS) looked to Sire Advertising to develop a fresh and strategically positioned online presence that would align with the organization’s innovative approach to interior design and cutting-edge furniture solutions.

First impressions are everything, and for many, they are made on the www! With this in mind, Sire recommended a robust new site that would position the organization as the creative and
cost-effective office furniture solutions team
they are.

Major goals of the new site included the ability to show off WGS' designs through imagery while providing a user-friendly online experience that would easily allow visitors to learn about WGS and build confidence in the team’s ability to create the extraordinary!

Design-wise, the new site features a clean red and gray color scheme with generous white space, which serves as a simplistically modern backdrop to present WGS’s project photography. The project gallery houses a collection of completed works while the homepage features a rotating image to give the viewer a taste of the possibilities.

The new site was built utilizing an open source content management system (CMS), which gives WGS the flexibility to manage their site through a backend portal. Sire’s CMS integration means WGS has the capability to update virtually all of site content including the News page. Maintaining fresh content will improve repeat site visits and help WGS rank with popular search engines like Google, Yahoo, and Bing. Check out the latest at: wgsoffice.com.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. The firm's strategic approach to marketing integrates traditional, Web, and new media solutions. In nine years, Sire has won 128 national and international design awards in a number of highly-regarded competitions. For additional information, please contact info@sireadvertising.com or call (570) 743-3900.


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