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April 13, 2012

Sire delivers again with the introduction of!, the organization’s latest marketing tool shows off Metro’s inviting and diverse product offerings.

Metro Wallcoverings’ cutting-edge product line and artistic audience called for a simplistically modern and designer-friendly online presence. Sire answered this call with the development of the new!

Specializing in corporate, healthcare, hospitality, and retail solutions, Metro offers interior designers and building managers a host of cutting-edge interior products from commercial wallcovering to metal architectural products, wall dividers, paint, and everything in between.

A one-stop-shop for all things interior, Metro’s homepage features a series of installation photos that show off the breathtaking beauty and unique patterns of the Metro product line. Upon entering the site, visitors are offered an immediate taste of the creative potential available through Metro. Because of Metro’s vast capabilities, also plays host to a collection of product links that introduce visitors the group’s various solutions.

For visitors ready to take the next step, Sire incorporated a request form that allows users to specify collection, pattern, color, and size to receive their product sample. The new site also features an environmental page promoting the organization’s wallcovering reclamation program, along with a news page where Metro can show off new collections and corporate accomplishments.

The new site has quickly become the perfect fit for Metro’s art-oriented market. In both design and content, the online strategy appropriately positions Metro as Canada’s leading distributor of commercial wallcovering, while incorporating the necessary product and supporting specifications to successfully serve existing and potential clientele.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. The firm's strategic approach to marketing integrates traditional, Web, and new media solutions. In nine years, Sire has won 128 national and international design awards in a number of highly-regarded competitions. For additional information, please contact or call (570) 743-3900.

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