August 7, 2009

Branding Banbury for Brodart

Sire developed a brand identity and
sales collateral for Brodart Company’s
stylish new chair collection.

McELHATTAN, Pa. – Sire Advertising partnered with Brodart Company to launch and brand the furniture manufacturer’s inventive new Banbury Chair Collection. Sire implemented a strategic positioning plan that included the development of a brand identity and sales collateral for the company’s stylish new product line.        

Launching the new collection began with the development of a name and brand identity. Sire’s award-winning team created a logo that effectively illustrates the chair collection’s versatility—from fun to sophisticated. The new identity was prominently featured on the collateral piece that serves as a sales tool for marketing and Brodart representatives.  

Sire also provided art direction for the brochure’s product photography, which captured the range of designs and color options of the Banbury Collection—from bright, vivid colors that spur creative thinking to subdued colors that create a formal atmosphere—which were strategically positioned against a white background to showcase the eye-catching details of this signature furniture line.