September 9, 2005

Annual report captures “Living is Giving” theme

Lewisburg—At Albright Care Services’ senior living communities, one of life’s greatest gifts is generosity. Whether it is helping a neighbor in need, donating to the benevolent care fund, or volunteering the community, Albright residents and staff have found great pleasure in the many gifts of kindness they have been fortunate to give others.

It was this passion for giving that Sire Advertising was able to summarize the organization’s 2004 Annual Report. Based on the concept “Living is Giving,” the publication captured four personal accounts of generosity. Photographs and stories from residents and employees of RiverWoods and Normandie Ridge (both Albright communities) were featured in the publication along with the ways in which they have reached out to help friends and neighbors.

In addition to the annual report design, Sire also developed a cohesive package, which included a donor letter, response card, and mailing envelopes.

Albright’s annual report plays a key role in recognizing donors and reporting the organization’s financial information. It also serves as an integral part of the Albright’s marketing strategy.

Sire has been working with Normandie Ridge and RiverWoods for the past three years, and has designed a variety of Albright’s collateral and advertising campaigns.

To learn how Sire can assist you with your advertising and marketing needs, call us at (570) 743-3900 or e-mail us today.