May 19, 2006

New site repositions Albright Care Services

Visit the new site at www.albrightcare.org.

Sire Advertising is proud to announce the launch of our latest web presence, www.albrightcare.org, designed for Albright Care Services, a not-for-profit organization with retirement communities in Lewisburg and York, Pennsylvania.

At the heart of the redesign was the need to develop a site that attractively represents the identity of the organization and promotes Albright’s widespread experience. Also essential was organizing the content in a way that is user-friendly to the key target market and generates a return on investment.

The foundation of the new site is the ACS homepage. Since the organization is unique in that it has multiple entities, the site also includes traditional homepages for both Normandie Ridge in York and RiverWoods in Lewisburg. In addition to the main pages, prominent links to Warrior Run Manor (Watsontown, PA) and the new LIFE Center (Williamsport, PA), other key ACS entities, have also been included on the main homepage.

When visitors view the site, there are various options. Popular links are conveniently displayed to allow users quick and easy access to the information they are searching. A highlight of the new site is the ability to accept online donations through the security of PayPal®, one of the most popularly used online merchant resources.

Online donations are accepted for the Benevolent Care Fund, Slifer House, and Meals on Wheels. Those interested in becoming a Slifer House or Meals on Wheels member are also able to purchase a membership via the site.

These are just a few of the many enhancements visitors will find when visiting the new  www.albrightcare.org. Sire also incorporated a flash component on the homepage as well as various contact forms and content managed sections to allow Albright personnel to make site updates from the convenience of their offices.