February 28, 2003

Two law offices, one unified campaign

Bloomsburg—A law firm providing business- and private-sector clients with an array of specialized legal and accounting services, A.R. Thrush, P.C. recently began operating from two Central Pennsylvania locations. To promote the expansion of the firm while creating a unified company identity, Sire Advertising began work on a new A.R. Thrush logo in late 2002, the first step in a complete A.R. Thrush promotional campaign.

As logo concepts evolved and a new A.R. Thrush identity was finalized, Sire then began working this identity into the firm's corporate stationery components. Challenging in that all pieces required equal emphasis on the firm's Bloomsburg and Montoursville locations while simultaneously introducing a new overall look and feel, stationery components involved the use of specialty paper stock chosen for its corporate appeal and compatibility with the new A.R. Thrush logo. From there, the newly established A.R. Thrush identity was carried over into an ad series in early 2003 and the creation of an A.R. Thrush Web site (www.arthrushpc.com), slated for launch in March 2003. Future A.R. Thrush projects include corporate signage, additional print advertising, and advertising specialty items.