May 16, 2008

Big ideas showcased at Big Apple tradeshow

Advertising Specialty Institute (ASI) tradeshow held
May 6-8 at the Javits Convention Center in
New York City.

NEW YORK – Sire Advertising representatives attended the Advertising Specialty Institute (ASI) tradeshow held May 6-8 at the Javits Convention Center in New York City. ASI is the world’s largest network of suppliers specializing in advertising promotional products.

Representing Sire Advertising at the show were Shawn Felty, President; Sumer Buttorff, Director of Copywriting; and Steve Inch, Director of Marketing Services.

“The ASI show is an excellent resource for promotional ideas for our clients,” said Felty. “Sire’s affiliation with ASI allows us to offer our clients thousands of custom promotional products cost-effectively.” A sampling of promotional products from Sire can be viewed by clicking on the Idea Finder icon on sireadvertising.com.

Industry education and hundreds of exhibitors promoting the latest promotional item products were part of this year’s show, which was held in Philadelphia the previous two years.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 60 national and international design awards in just five years. For additional information, call (570) 743-3900.