May 1, 2009

Sire execs attend leading advertising tradeshow in NYC

Dana Roush, Sire Advertising Account
Executive, attended the Advertising
Specialty Institute (ASI) tradeshow in
New York. Contact Dana for great
promotional product ideas and pricing

NEW YORK—Sire Advertising executives Shawn Felty, President, and Dana Roush, Account Executive, recently attended the annual Advertising Specialty Institute (ASI) tradeshow at the Javits Convention Center in New York City. ASI is the world’s largest network of suppliers specializing in advertising promotional products.

The ASI Show featured more than 40 dynamic industry education seminars and nearly 450 exhibitors promoting thousands of new and exciting promotional item products. Best-selling author Mary Lou Quinlan, who has been called “the Oprah of Madison Avenue” by The Wall Street Journal, delivered the keynote address.

“The ASI show introduces us to the latest promotional products available on the market,” said Felty. “We can present our clients with the hot items that will help them grow their businesses and provide valuable ROI (Return on Investment) and ROO (Return on Objective). Our affiliation with ASI also allows Sire to offer our clients more than 750,000 custom promotional products at competitive prices.”

Established in 1998, the ASI Show was created for ASI member distributors and suppliers and attracts more than 30,000 attendees annually. Offering a full education conference and networking opportunities, this year’s ASI Show posted a strong attendance and 8% increase in the number of distributors who participated over last year.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won nearly 90 national and international design awards in just six years. For additional information, contact us at info@sireadvertising.com or call (570) 743-3900.