November 14, 2008

Sire solves branding for investigators

Sire Advertising developed a new identity, collateral,
and tradeshow strategy for the Colorado-based firm
Braddy Investigative Group, Inc.

DENVER, Colo. – Sire Advertising developed a new brand identity, collateral, and tradeshow strategy for the Denver-based firm Braddy Investigative Group, Inc. The professionally designed marketing components helped position Braddy at a recent national tradeshow and build a new brand awareness.

Sire’s partnership with Braddy began with the development of the firm’s new identity featuring a fingerprint in the shape of an eye. The award-winning design effectively captures the essence of Braddy’s mission and was strategically positioned on all of the firm’s new marketing collaterals, including corporate stationery and a corporate brochure outlining Braddy’s comprehensive services. The brochure was developed to serve as a direct mail piece as well as a handout and referral tool for attorneys, insurance agents, and others.

For tradeshows, Sire designed the artwork for a lightweight, easy-to-assemble banner display, in addition to a portable counter and coordinating director’s chair. Through recommendations from Sire’s promotional products division, Braddy also selected a number of promotional items ranging from sticky notes to cell phone holders to magnetic clips to promote the firm.

Braddy Investigative Group, Inc. is a full-service private investigation firm serving the insurance, legal, and business communities throughout the state of Colorado.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won nearly 80 national and international design awards in just six years. For additional information, please call (570) 743-3900 or e-mail us at info@sireadvertising.com.