March 19, 2003

Bethesda launches new Internet presence

West Milton—Committed to addressing the relational needs of troubled individuals and families throughout America, Bethesda Family Services Foundation utilizes a unique two-system approach to transform lives though the combined process of self-governance and emotional healing. Currently being used by youth service providers, schools, churches, and correctional facilities across the country, Bethesda's healing model has also been featured in a number of national documentaries including ABC World News Sunday; Victory Over Violence, hosted by Walter Cronkite; and BAD DADS, narrated by George Foreman.

Part of a nonprofit treatment program which has enjoyed two decades of success, Bethesda Family Services Foundation has been able to establish a national presence and continually expand its identity primarily due to the fact that its program has consistently delivered a high level of success. Now poised to expand this identity even further through the implementation of a marketing program designed to reflect its program track record, Bethesda began working with Sire Advertising in late 2002 on the development of a number of promotional efforts, the first being a Bethesda Web site which would work to spread the Bethesda message, create awareness in new markets, and provide potential clients with ample information on why the Bethesda program works.

When working with Bethesda on preliminary Web site planning, Sire began by determining exactly what Bethesda wished to convey through their new site and how Bethesda envisioned the site fitting in with the rest of their marketing effort. Once a direction was established and a "site mission" was firmly in place, Sire then set about designing a look and feel which would deliver a message of program effectiveness; entice a site visitor to delve deeper into the site; and, ultimately, encourage that visitor to get in touch with a Bethesda representative. While working on initial site layouts, Sire was also finalizing the design of a new Bethesda logo, a project which worked hand-in-hand with site development and also served to guide much of what would become the site's final design elements. As a site design and navigational structure began to take shape, Sire also worked closely with Bethesda on the development of site copy which would deliver the thrust of the Bethesda mission, provide site users with a brief history of the overall Bethesda organization, and present a number of key success stories and details on industry recognition.

Structured to deliver a considerable amount on information on Bethesda Family Services Foundation while presenting Bethesda's new identity in a clear, consistent fashion, the new Bethesda Web site (www.bfsf.org) was launched in mid-March and has quickly established itself as the cornerstone of Bethesda's 2003 marketing effort. Reviews from Bethesda personnel, affiliates, and treatment providers have been overwhelmingly favorable, and the site has already begun to generate a measurable amount of new interest in the Bethesda program. As both the new site and the new Bethesda identity begin to further establish themselves, Sire and Bethesda look forward to continuing work on a number of additional 2003 marketing components.

To visit the new Bethesda Family Services Foundation Web site, click here.