Bowen Agency embarks on new identity campaign

Selinsgrove—One of the most recognizable names in the Central Pennsylvania real estate market, Bowen Agency Realtors recently discontinued its long-time affiliation with a national umbrella company in an effort to provide clients with a more focused service approach. To seamlessly begin promoting themselves as an independent agency, Bowen Agency was in need of a new identity campaign which would retain some of the recognizable elements of the company’s previous identity while projecting the power and reliability of the new Bowen organization.

Starting with the creation of a new Bowen logo which conveys the solidness of the Bowen reputation and clearly identifies the company’s new structure, Sire Advertising then set about working the new logo into Bowen Agency signage, corporate stationery, and advertising templates. A successful transition piece which has been well-received by Bowen employees and clients alike, the new logo is also serving in a variety of other capacities throughout the company including in-house collateral materials, vehicle decals, and apparel. A multi-phase project, Bowen’s new identity campaign will next involve the development of two new corporate brochures outlining the company’s restructured service package.

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