Sire develops Brodart Creative brand

Sire created a Brodart Creative brand to give the
collaboration an identity of its own.

MINNEAPOLIS, Minn. – Sire Advertising developed a new brand identity for the recently-formed collaboration between Brodart Company and Creative Arts Unlimited—Brodart Creative—that was formally announced at the Public Library Association 12th National Conference in Minneapolis in March.

First things first, Sire developed a marketing strategy moving forward and subsequently a Brodart Creative logo to give the collaboration an identity of its own. The new logo, which included elements from the existing Brodart Company and Creative Arts Unlimited marks, was featured on a stationary suite created by Sire.

The one-of-a-kind Brodart Creative tradeshow
booth was a “destination” in itself at the Public
Library Association National Conference
in Minneapolis.

As part of the announcement, the theme “Imagine the Impact – Where Imagination Meets Innovation” was developed and incorporated into the design of all of the tradeshow materials. The tradeshow booth was canvassed with banners and table signage featuring work the two organizations developed.

Prior to the start of the tradeshow, Sire obtained a database of show attendees and sent them a special E-newsletter inviting them to visit the Brodart Creative tradeshow booth. Sire also designed name tags, shirts, and neck ties for representatives to wear during the show.

In sync with the show’s opening, Sire launched a comprehensive Brodart Creative Web site. The site provides insights into working with the new organization, as well as features several high-profile projects that were completed across the country.

A special multi-media presentation highlighting the
collaboration was produced and displayed on the new
Sire Digital Screen in the tradeshow booth.

When show attendees visited the one-of-a-kind and well-positioned Brodart Creative booth, they received a four-color teaser brochure developed and designed by Sire. The brochure featured completed “destination” projects to showcase
the new collaboration’s capabilities. A special multi-media presentation highlighting the collaboration was produced and displayed on the new Sire Digital Screen in the tradeshow booth.

Finally, Sire created a press kit with a press release announcement of the new collaboration, as well as photos and contact information to hand out to media members who were covering the show. Following the event, Sire distributed the press materials to a number of local, regional, and national publications to generate additional exposure for Brodart Creative.

Brodart Creative is the joint venture between Brodart Company and Creative Arts Unlimited. The collaboration specializes in the custom design and manufacturing of extraordinary environment destinations for libraries, hospitals, museums, retail locations, and hospitality settings.