July 15, 2005

Brodart's Epoch release is a success

McElhattan—Over the past few months, Sire Advertising worked closely with Brodart Company to promote the release of the company’s newest furniture line—the Epoch Series.

An integral part of the release, the ALA (American Library Association) Conference was the first time the Epoch Series was revealed to the industry. To promote the Series, Sire developed a pre-show mailer featuring an Epoch circulation desk with a sheet draped atop the design. Designed to create a buzz within the industry, the piece sparked curiosity and promoted the ALA show as the official
“unveiling” of Epoch—a new era in furniture design.

Also part of the pre-show preparation, Sire developed a cutting edge brochure to further
position the series as the company’s most innovative product line. Sire also directed
professional photography and developed the Epoch name and logo, which were used
throughout the marketing material.

To draw attention to the new Series and allow users to easily locate information about the line, Epoch also took a premium position on the company’s Web site. Here the Series was promoted
as the company’s “groundbreaking” new collection. In addition to the site update, ads and press releases were also developed to introduce Epoch.

Designed to appear as if spectators were browsing a true library environment with an artistic
flair, the booth setup was also developed by Sire’s marketing group. With the main focus on
the furniture, the display included a series of banners that prominently featured various products from the Epoch line. Positioned at the corners of the display, the banners included subtle lighting that reinforced the display’s museum-like flavor.

Brodart has expressed great excitement about the release of the Epoch Series and has commended Sire’s involvement in this effort.

“By working with a quality firm such as Sire Advertising, I exuberantly introduced a complete furniture line for Brodart,” said Chris Frantz, Marketing Director for Brodart Company. “From exhibit graphics and pre-show mailers to quality literature and copywriting, Sire understood our needs and transformed these visions into reality.”

The ALA Conference alone produced over 160 leads, more than 50 of which have immediate furniture needs.

To learn how you can take advantage of Sire’s marketing and advertising capabilities, please call us today at (570) 743-3900.