January 23, 2009

Sire launches Brodart's B+Write line

The strategic marketing process began with the
development of a name and corporate identity
for the new product line.

McELHATTAN, Pa. – Sire Advertising recently partnered with Brodart Contract Furniture to develop and execute the successful launch of B+Write dry erase wallcovering, the new line of versatile presentation wallcovering options that are becoming increasingly popular in schools, libraries, and corporate offices around the globe.

Sire began the strategic marketing process with the development of a name and corporate identity for the new product line. The name B+Write was selected for its parallel between the new product and its parent company, while indicating the wallcovering’s function as a writing surface, followed by the creation of a logo to build brand awareness.

A three-dimensional mailer was
distributed to existing and prospective
clients to introduce them to the
B+Write product line.

The integrated campaign included a brochure, which highlights the product collection’s features and installation and care guidelines. Sire also created the Web site splash page bwritedryerase.com to serve as a temporary resource and placeholder until a comprehensive Web site is ready to launch.

To introduce the company’s new line to existing and prospective clients, Sire developed a three-dimensional direct mail campaign. The packaging and contents of the custom mailer incorporated the B+Write branding, and included samples of the dry erase wallcoverings (B+Smart, B+Line, and B+Ready), a marker, eraser, installation and care guidelines sheet, and a response card.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 80 national design awards in just six years. For additional information, contact us at (570) 743-3900 or info@sireadvertising.com.