September 8, 2006

Compleat Book-Serv® kicks off new campaign.

Key to positioning Compleat Book-Serv as an innovative product was the inclusion of a mini Flash CD.

In an effort to promote one of the most innovative services available to libraries across the nation, Sire Advertising recently launched a comprehensive campaign highlighting the benefits of Compleat Book-Serv®. 

Compleat Book-Serv, a custom service offered through Brodart Books, provides a cost-effective outsourcing solution for libraries looking for cataloging and shelf-ready processing. With the newly developed marketing program, the Brodart sales team is now equipped with the collateral material necessary to effectively market Compleat Book-Serv to potential libraries through a variety of media.

Positioning the service, as a unique product apart from existing services offered through Brodart, was a priority as the campaign developed. Due to the features of the program, Sire suggested an innovative design that conveyed the timeliness and groundbreaking nature of the service. With this in mind, Sire was able to effectively capture this forwarding-thinking approach to library services with the recent launch of Brodart’s newest marketing material.

The comprehensive campaign began with a full-scale brochure. Also key to positioning Compleat Book-Serv as an innovative product was the inclusion of a mini Flash CD, which played an integral part in the brochure’s overall presentation. The CD worked in conjunction with the design and featured comments from Brodart’s key personnel along with testimonials from Brodart clients who spoke about the benefits of the program and the organization’s superior customer service.

Also complementing the brochure-CD combination were single sheets, each promoting a unique feature of the program. Designed to attract Brodart’s key market, and ad series was also developed and placed in the Library Journal, one of the industry’s most popular publications.

To learn how Sire can design a comprehensive program to promote your organization, e-mail us today or call (570) 743-3900.