July 15, 2004

Sire grows coast-to-coast with Copper Beech

Solidifying a successful creative relationship, Copper Beech Townhome Communities is working closely with Sire Advertising to establish a coast-to-coast presence. Sire Advertising has been tapped to produce a number of new projects, including a new Web site and several new brochures.

One of the leading names in upscale student and young professional housing, Copper Beech has steadily expanded to become one of the most well-known and comprehensive living options. For the past two years, Sire Advertising has worked closely with the company to create a consistent, professional corporate identity while boosting overall awareness.

Recently, Copper Beech has embarked on a nationwide effort that will expand its communities from coast to coast. As in the past, Copper Beech has looked to Sire to develop marketing materials promoting new and upcoming communities. Thus far, Sire has created location-specific brochures for communities in State College, PA; Indiana, PA; and West Lafayette, IN. The updated brochures mirror the current corporate identity and incorporate a concise overview of locations, floorplans, and amenities at each location. To accompany the addition of new properties, three new brochures are slated for August 2004.

Naturally mirroring the existing corporate identity, a new Copper Beech Web site is also underway. The new presence will act as a virtual brochure, offer increased usability, and complement the look and feel carried throughout brochures and promotional materials.

In addition to print advertising, Sire was able to lend a hand in helping Copper Beech prepare for the recent State College Arts Festival. Called upon on short notice, Sire successfully delivered 1,000 Copper Beech t-shirts in just five business days! Sire has also provided custom-designed sticky notes, a corporate stationery package, and other promotional giveaway items.

“When tight schedules leave little time for mistakes, Sire Advertising has demonstrated that they can flawlessly create and deliver a wide range of creative projects,” said Molly Freers, Copper Beech Executive Assistant. “When we begin projects together, we always have the utmost confidence that the end result will arrive looking better than expected and always on time. Sire consistently offers new, fresh ideas that have really grown with our company.”