April 16, 2004

Virginia firm brings new presence to the Web

Suffolk—In an effort to boost its Web presence and enhance regional awareness, C.W. Brinkley, a Virginia-based construction firm, launched a new Web site in March. Completed by Sire Advertising, www.cwbrinkley.com serves as a virtual brochure, and has quickly become one of the cornerstones of Brinkley’s 2004 marketing strategy.

One of the site’s main areas of interest, a comprehensive project gallery, features a wide scope of projects completed by Brinkley in the commercial, industrial, municipal, and institutional markets. Brinkley services, contact information, career opportunities, and news were additional Sire recommendations included on the new site. In addition, a site response form allows visitors to request information via e-mail, and Brinkley to obtain necessary details regarding future building plans, type of industry, scope of project, potential location, and other relevant information.

Sire’s role in the completion of this fast-track project included: site map development, copywriting, design, and site construction. During the initial phases of project development, Sire also implemented Brinkley’s 50-year anniversary logo to highlight the company’s golden achievement on the site.

Founded in 1954, Brinkley is a third-generation family-owned company offering design/build, general construction, conventional construction, and development services to clients within a 100-mile radius of Brinkley headquarters in Suffolk, Virginia. With capabilities encompassing all types of construction, the Brinkley team also possess years of experience in operational and financial management.

The recent Web effort marks Sire’s initial project with Brinkley. Since the successful completion of Brinkley’s new site, Sire started development of a new corporate brochure, which is expected to be completed by late spring.

To visit the new C.W. Brinkley Web site, click here.