July 27, 2007

Introducing enhanced e-mail marketing!

Sire's new e-mail marketing capabilities allow
clients to track message activity among
subscribers.

SELINSGROVE, Pa. – Sire Advertising is pleased to announce the launch of our new e-mail marketing service designed to track user activity, increase conversion rates, and maximize return on investment (ROI).

By utilizing Sire’s new powerful tracking tools, we are able to detail the open, read, and click-through rates for every e-mail sent during a campaign. This pinpoints which areas of an e-mail are most popular and as a result, allows future e-mail campaigns to be more targeted and generate increased response rates.

Sire can also trace user activity beyond the campaign to a client’s Web site through Google Analytics. This enables a sender to see how many receivers visited their Web site after receiving a specific e-mail, allowing them to determine which campaigns are most successful.

To learn how Sire can develop a successful e-mail marketing campaign for your organization, e-mail us today!