May 15, 2009

E-marketing campaign makes the grade!

Sire recently partnered with
Susquehanna University Admissions
Office for the development of
their E-campaign.

ATLANTA – Sire Advertising of Selinsgrove, Pa., was the recent recipient of a Gold Award in the 24th Annual Admissions Advertising Awards national competition. Sire was selected for the competition’s highest honor in the New Media category for the development of an E-mail marketing campaign for Susquehanna University, a nationally-ranked liberal arts college.

Featuring real students and faculty, the series of E-mail templates highlighted many of the University’s attributes and selling points. The custom E-mail marketing campaign provided the University with a cost-effective solution that generated interest among prospective students.          

The Admissions Advertising Awards competition is the largest educational advertising awards competition in the country. This year, more than two thousand entries were received from over one thousand colleges, universities, and secondary schools from all fifty states and several foreign countries.

The winning entry for Susquehanna University is now eligible for reproduction in the annual Admissions Advertising Awards Yearbook and video scheduled for release in early 2010.