February 5, 2010

New Pulse Fitness site engages members

Sire’s repositioning strategy for Pulse Fitness
included a new Web site to engage members.

SELINSGROVE, Pa. – In today’s competitive marketplace, it’s more critical than ever to differentiate your business from your competitors’. This was a primary goal for Pulse Fitness for Women as part of an overall repositioning strategy to establish a one-stop center for wellness and fitness.

As part of the communications strategy developed by Sire Advertising, a comprehensive new Web site, pulsefitness4women.com, was launched to serve as a resource for members and to attract new members. Serving as a 24/7 marketing tool and resource, the Web site was developed with the fitness center’s members in mind, serving this captive audience with a host of information ranging from class and program descriptions to schedules, calendars, ancillary services, testimonials, and hours of operation.

From the homepage, visitors can conveniently sign up for Pulse Fitness’s monthly E-newsletter that is distributed through Sire DataTrac, Sire’s powerful E-mail marketing tool, which allows Pulse Fitness to view analytics data related to deliverability and user activity. Archived on the Web site for quick reference, E-newsletters feature case studies, nutritional tips, and news and information about upcoming events.

In addition, Sire implemented a search engine optimization program to garner additional site traffic through popular search engines Google and Yahoo. Social media also play a huge role in connecting the Pulse Fitness community. Members can become fans of Pulse on Facebook and sign-up to receive E-newsletters covering hot topics in health and fitness!

The new Web site also enables visitors to access information about the latest products and apparel, including Isagenix, Apex, Bodybugg, and Life is Good, offered through Pulse Fitness.

Sire Advertising specializes in results-driven marketing communications programs for regional and national clients. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 90 national awards of distinction in just seven years. For more information, please contact info@sireadvetising.com or call (570) 743-3900.