November 28, 2008

Dimensional signage promotes car seat safety

The wall panel display is a custom designed illustration.

HUMMELS WHARF, Pa. – Sire Advertising recently partnered with Evangelical Community Hospital to strategize and develop a new three-dimensional wall display in the Susquehanna Valley Mall to promote car seat safety. Upon meeting with the organization’s Community Health Education Department, Sire suggested developing a set of three-dimensional wall panels that engage and educate mall patrons about car seat safety.

The program also introduced a new illustrated character called “Stand-up Sam” so children can relate and interact with the display, which is located near the Bon-Ton’s east entrance inside the mall. Children can interact with “Stand-up Sam” and a life-size ruler to measure their height. Adjacent to the ruler is a height chart that parents and guardians can review to determine whether their child should be in an infant, convertible, or booster seat for their optimal safety.

The program introduced a new
illustrated character called
“Stand-up Sam” so children
can relate and interact with
the display.

The wall panel display is a custom designed illustration that was engineered to allow the graphics to be relocated to another area of the mall, if desired.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won nearly 80 national and international design awards in just six years. For additional information, please call (570) 743-3900 or e-mail us at info@sireadvertising.com.