February 6, 2004

Sire partners with Fox Home Entertainment

Los Angeles—Sire Advertising is pleased to announce the addition of Twentieth Century Fox Home Entertainment to our client roster.

An exciting new relationship, our partnership with Fox Home Entertainment has already provided the opportunity to embark on an entertaining creative mission in the form of a promo ad for the new Roswell Season One DVD set. A full-color half-page ad designed for use in newspapers and magazines across the world, Sire's Roswell ad was designed to be translated into several languages as it makes its way around the globe. Focused on a number of famous alien encounters, the Roswell piece takes a lighthearted look at the real-life events that have shaped our perception of UFOs.

The Roswell Season One DVD set hits stores on Tuesday, February 17.