August 13, 2004

Fox Home Entertainment extends partnership

Los Angeles—Enjoying a successful creative relationship, Twentieth Century Fox Home Entertainment International has continued collaboration with Sire Advertising in an effort to produce highly targeted international public relations pieces.

The cross-country partnership, which began with a worldwide promo ad for the Roswell Season One DVD set, has produced a steady stream of creative materials that support Fox’s key publicity guidelines.

Fox projects have inspired Sire’s creative team to think in imaginative directions while developing pieces such as feature-length magazine articles and pop-culture quizzes promoting Fox movies, television programs, and DVD releases.

Because public relations materials were distributed worldwide and translated for countries in Europe, Asia, South Pacific, and Latin America, Sire approached each from an international angle, accounting for various cultural differences.

Sire’s previous work with Fox has included print ads, feature stories, quizzes, and public relations materials for Fox properties such as The Simple Life with Paris Hilton and Nichole Richie, groundbreaking series 24, Broken Lizard’s Club Dread, critically-acclaimed In America, sexy thriller Girl Next Door, alien series Roswell, and kid’s action movie Catch That Kid.

As Fox continues to issue releases, Sire looks forward to continually providing the international company with highly innovative creative efforts.