December 12, 2008
Business bloomin’ with new site
SHAMOKIN DAM, Pa. – Sire Advertising recently launched a resourceful new Web site for Gilbert’s Garden Center, of Shamokin Dam, to promote the company’s array of quality products, services, and special events “for every bloomin’ thing.” The site launch was coordinated in time for the busy holiday season.
The gilbertsgardencenter.com site features an easy-to-follow navigation and colorful design that accentuates Gilbert’s beautiful plants and trees. Throughout the site, there are useful tips and information on everything from planting and caring for your greens to building and maintaining a home pond. Plus, visitors can conveniently find information such as store hours, directions, and contact information upon visiting the site’s homepage.
In addition to its standing as one of the region’s most reputable garden centers, Gilbert’s is also known for its educational and seasonal seminars. The new Web site will serve as an important marketing tool to promote Gilbert’s special year-round events and sales. The Web site also enables management to gage the effectiveness of other media driving traffic to the site. For example, Sire added a special coupon to the site that is being promoted as part of a holiday radio campaign.
Prior to the site’s launch, Sire created a splash page with the company’s pertinent contact information to serve as a temporary placement holder until the Web site was ready to post live. Future additions to the site include a content managed application that will enable Gilbert’s to update and maintain the Web site.
Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won nearly 80 national and international design awards in just six years. For additional information, please call (570) 743-3900 or e-mail us at info@sireadvertising.com. |
