March 6, 2009

Annual report connects Chamber & Community

Click on the 2008 GSVCC Annual Report Cover
to view the full PDF.

SHAMOKIN DAM, Pa. – Sire Advertising was selected to develop the 2008 Annual Report for the Greater Susquehanna Valley Chamber of Commerce. This year’s annual report featured the concept of a regional map to reinforce the Chamber’s mission to connect business with the community, and was distributed to more than 700 members at the Chamber’s annual meeting on March 5.

A frequent creative partner with the Chamber on marketing projects, including the launch of a comprehensive new Web site, gsvcc.org, in the spring of 2008, Sire began the strategic creative process for this year’s annual report with the development of an overarching theme and accompanying design.

To illustrate the concept of “connecting business and community,” the cover design was accentuated with a regional map of the Susquehanna Valley and a single pin marking the Chamber’s geographic location in Shamokin Dam. The map and pin graphic elements were carried throughout the report, and symbolized the Chamber’s commitment to improving the business climate in the Susquehanna Valley and beyond. Sire’s creative team also incorporated the Chamber’s signature blue and green colors to build brand awareness.

The introductory letter from the Chairperson, a staple in annual reports, set the tone for the organization’s future direction. The pictorial and narrative summaries throughout the report highlighted the Chamber’s presence in the community and resourcefulness to area businesses. The easy-to-follow layout recapped the Chamber’s accomplishments during the past year and outlined future plans clearly and concisely.

In addition to providing a snapshot of the Chamber’s activities and financial status, the annual report will also serve as an effective marketing tool in highlighting sponsors, demonstrating progress, and outlining chamber initiatives and goals.

An active member of the Susquehanna Valley Chamber of Commerce, Sire has assisted the Chamber with a number of marketing and communications projects to create awareness of the organization’s mission and recruit new members.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 80 national and international design awards in just six years. For additional information, contact (570) 743-3900 or info@sireadvertising.com.