April 18, 2008

New GSVCC site serves as valuable resource

The overall goal of the new site was to
establish a user-friendly navigation structure
and organize the content in a way that was
easily accessible to a diverse group of users.

SELINSGROVE, Pa. – Sire Advertising is pleased to announce the launch of www.gsvcc.org, the Greater Susquehanna Valley Chamber of Commerce’s new Web site! A valuable tool for Chamber members, businesses interested in relocating to the Valley, and visitors to the region, the new online presence echoes the vital role the organization plays in the local community and promotes the Valley’s beautiful communities and exceptional quality of life.

“Sire began building our new Web site in early 2008 and included us every step of the way,” said Karen Hoyes, Communications Manager for the Chamber. “Sire traveled to our office to offer training in the software utilized to update our new site. Each time we had a question or concern, the staff at Sire assisted us in any way they could.”

The overall goal of the new site was to establish a user-friendly navigation structure and organize the content in a way that was easily accessible to a diverse group of users. Aesthetically, the new site offers a fresh and welcoming layout while incorporating the Chamber’s brand and identity.

When developing the new site, Sire integrated a full-scale, Chamber-specific maintenance program to allow member data to be posted and searched as well as to include a calendar to display upcoming events. Chamber staff can also make text and photo updates to nearly every page of the site using Adobe® Contribute, one of today’s leading Web publishing tools.

Sire is an active member of the Susquehanna Valley Chamber of Commerce, and has assisted the Chamber with a number of marketing and communications projects to create awareness of the organization’s mission and recruit new members.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 60 national and international design awards in just five years. For additional information, call (570) 743-3900.