February 23, 2007

New strategy unifies Heister House identity

Visit the new site at www.hhmillworks.com

MOUNT PLEASANT MILLS, Pa.—With more than 19 years experience in the woodworking industry, Heister House Millworks partnered with Sire Advertising to develop a comprehensive identity campaign designed to build a professional image for the company.

To start the campaign, Sire worked with Heister House to standardize the pre-existing corporate logo in order to create a consistent and familiar image that could easily be related to the company.  The tagline, “A Fine Tradition In Wood”, accompanies the logo and clearly marks the company’s long-term dedication to excellence.

Following the logo standardization Sire developed the corporate brochure, which features 24 pages of exquisite work completed by Heister House. In preparation, Sire coordinated and directed a series of photography sessions to build an image library, which was used for the brochure and will be incorporated into future marketing efforts.

SIre recently completed the Heister House
corporate brochure.

The new brochure plays an important role in the organization’s marketing strategy. It serves as an idea book, which allows potential customers to successfully visualize the many products Heister House has to offer. The brochure also functions as a comprehensive selling tool for builders, contractors, & Interior designers interested in specifying Heister House products.

In addition, Sire translated the Heister House identity online with the launch of the organization’s new Web site. The Heister House site serves as a virtual brochure. The site gives visitors a chance to learn more about the history and expertise of Heister House and browse the exceptional line of product offerings.

Phase II of the Web site is currently underway. This portion of the strategy includes a variety of enhancements such as the addition of profiles and drawings so that visitors can view more detailed products. Continuing efforts will also include a detailed project gallery.