August 27, 2004

Sire takes IMR corporate identity 360º

Harrisburg—Throughout the past year Sire Advertising has worked closely with IMR (Information Management Resources) to develop a far-reaching selection of corporate marketing materials. Encompassing everything from logo development to corporate promotional items, Sire’s full-service marketing approach has served IMR on a number of important levels.

One of Sire’s first projects with IMR, a 360º logo, was created to visually represent the company’s full-circle document and data management capabilities. Originally developed as part of a sales theme, the logo’s popularity prompted its appearance on nearly every collateral and specialty item thereafter.

To complement the already-established corporate identity, Sire also created new headers for the IMR Web site, www.imrdigital.com. The site’s refreshed appearance now mirrors the company’s high-tech and professional identity.

Most recently, Sire developed up a two-part project that included a corporate pocket folder and corresponding company overview sheet. Retaining the same color scheme and appearance as other items, the project serves a key role in reflecting the company’s overall professionalism and allows IMR representatives to distribute an attractive sales presentation.

Following the folder, Sire also suggested a tri-fold banking brochure to achieve consistency with other IMR marketing materials and to promote IMR’s check imaging and microfilm replacement solutions.