August 21, 2009

New site becomes vital marketing tool

A web site can easily become a powerful
24-hour sales tool.

DANVILLE, Calif. – An organization’s Web site can easily become a powerful twenty-four hour online sales tool. This is exactly why Invent Packaging partnered with Sire Advertising, to take advantage of the Web’s amazing potential and to develop a site that effectively introduces XM™ Foam, the organization’s new packaging product.

Because the site, inventpackaging.com, played an important role in the organization’s sales process, Sire’s responsiveness and expedited turnaround were vital to the successful product launch. At project inception, Sire instantly connected with Invent to develop a strategy, which was put in motion immediately.

Sire’s creative direction highlighted the product’s range of applications—from protecting delicate computer equipment during shipment to preventing fragile glass from breaking in storage.

Several easy-to-follow charts, calling out the products’ key attributes, illustrated the benefits of XM Foam technology. The site also serves to build brand awareness and equity as the company’s versatile packaging products ship around the world.

A contact form was also included to allow prospects to get in touch with representatives and Invent to garner a homegrown database to be used in future marketing communications. In addition, Sire organized and developed the site in a way which allows room for expansion as new products are released.

Invent Packaging delivers revolutionary new packaging solutions to the market. The company creates innovative products that provide superior performance while reducing costs. Invent products offer cost-effective, performance-driven solutions for protecting products in storage or en route to customers.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 90 national and international design awards in nearly seven years. For additional information, please contact info@sireadvertising.com or call (570) 743-3900.