August 12, 2005

Campaign captures the J.Kleinbauer image

Selinsgrove—Sire Advertising has been working hand-in-hand with local retailer J.Kleinbauer to increase overall awareness and establish a consistent identity that truly embodies the J.Kleinbauer image.

After meeting with owner and key employees, Sire was able to gain an understanding of the countless details and superior level of customer service that J.Kleinbauer has to offer. Through discussion and the first-hand “experience” of shopping at the store, Sire determined that the J.Kleinbauer signature style revolved around the little things that all work together to create a shopping experience that’s unique to the store.

Drawing from this understanding, Sire was able to incorporate the essence of J.Kleinbauer in the company’s marketing strategy. “When a customer visits J.Kleinbauer, they truly receive red carpet treatment, and this is exactly what we hope to capture in their marketing,” said Sire President Shawn Felty.

Based on this concept, Sire developed a number of J.Kleinbauer ads, which were placed throughout the Valley in newspapers and regional magazines. In addition to the ads, Sire also developed the J.Kleinbauer brochure. Straying from the ordinary, the brochure was created in accordion-like format with a strong focus on photography, which captured personnel, apparel, and accessory photos paired with key phrases.

Sire continues to work with J.Kleinbauer to maintain the established image. As the team moves forward, additional advertising avenues will be considered to promote the J.Kleinbauer name to a more widespread target area.

To learn how Sire can help you solidify your identity with a comprehensive marketing plan, call us today at (570) 743-3900.