July 22, 2003

Keystone Potato Products eyes future growth

Hegins—An offshoot of one of the nation's leading potato farms, Keystone Potato Products recently announced its entry into the dehydrated potato market. Poised to provide the food service industry with an assortment of high-quality dehydrated potato products made from America's finest potatoes, Keystone also plans to work hand-in-hand with a number of established frozen food producers.

To establish an identity which would make an immediate impact on its key target markets, Keystone Potato Products began working with Sire Advertising in mid-2003 on the development of a Keystone logo which would play off the Keystone name and creatively convey the company's area of expertise—the cultivation and production of dehydrated potato products designed to be used in end products ranging from pierogies and potato chips to mashed potatoes and tater tots. By utilizing potatoes in their natural form as the main image within the Keystone company name, Sire chose to focus on the wholesome goodness which ultimately becomes a part of the dehydrated products marketed by Keystone. By linking whole potatoes with Keystone Potato Products as a company, we are reminded of the careful attention paid to each potato used by Keystone in its dehydration process and the importance of utilizing only top-shelf potatoes as part of any number of finished potato products. From here, Sire then tied the potato image into the familiar "Pennsylvania Keystone," a symbol of history, a strong work ethic, and a commitment to the growth of local communities.

Following approval of the Keystone Potato Products logo in early July, Sire completed work on the most immediate of the company's needs, a striking corporate stationery package designed for company-wide use. A Keystone Web site, sales brochure, and e-mail marketing campaign are scheduled for completion in September 2003.