March 25, 2005

New site repositions Korogard brand

Muncy, PA—Sire Advertising recently launched a new Web presence for Korogard Wall Protection Systems, a market leader in the manufacturing of industrial-strength wallcovering, hand rails, chair rails, and corner guards.

Designed to serve Korogard’s comprehensive dealer network as well as educate end users, the new site is an essential component in Korogard’s marketing strategy. Sire’s re-design of the site was necessary from an educational standpoint and vital in solidifying the company’s identity by establishing continuity with other marketing material.

The new site design complements updated literature and binder components and includes a comprehensive library of product information. Installation instructions, product description sheets, technical information, CAD drawings, color choices, and more can be easily accessed on the site.

In addition to the re-design and addition of updated product information, Sire also suggested a more user friendly site map and re-organization of contents to help users locate necessary information simply and quickly. A zip code finder was also added to the homepage to easily identify local distributors.

Since the site launch, Korogard has received an overwhelming response from dealers who have benefited from the site’s usability and extensive base of information.