March 21, 2008

Koroseal brochure turns a green page

Printed on recycled paper with environmentally-
friendly inks, the brochure continues Koroseal's
commitment to “green” initiatives.

FAIRLAWN, Ohio. – Sire Advertising recently developed the brochure “Koroseal and the Environment” as a marketing sales piece for the company’s extensive line of wallcovering products. The brochure also serves as a reference guide to make it easier for architects and builders to spec projects.

Printed on recycled paper with environmentally-friendly inks, the brochure supports parent company RJF International Corporation’s commitment to “green” initiatives. The design of the collateral piece, featuring earthtone colors and nature photography, is indicative of the company’s leadership role in preserving the environment.

As outlined throughout the brochure, RJF’s manufacturing facilities continuously pursue methods to further reduce operating emissions, recycle all waste materials, and use the safest raw materials with the least environmental impact. Several of the corporation’s programs enable contractors to achieve LEED® (Leadership in Energy & Environmental Design) points for using approved Koroseal products.

Sire is able to print environmentally-friendly projects using a network of sources certified by the Forest Stewardship Council (FSC), an international organization working to find solutions which promote responsible stewardship of the world’s forests. FSC certification means standardizing energy-efficiency, recycling wastes such as paper, inks, and solvents, and using soy-based inks almost exclusively.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 60 national and international design awards in just five years. For additional information, please call (570) 743-3900.