June 25, 2010
Sire develops fluid site for L/B Water Service
SELINSGROVE, Pa. – Sire Advertising partnered with L/B Water Service, one of the Mid-Atlantic region’s leading suppliers of municipal water, sanitary, and storm sewer products, to develop the company’s new Web site, lbwaterservice.com. The site serves as a 24/7 sales and marketing tool as well as an informative resource for both customers and vendors.
With an understanding of L/B Water Service’s penchant for quality and exceptional customer service, Sire’s creative team developed a comprehensive Web site to reflect both the company's strengths and values. The site encapsulates the company’s rich history and mission, introduces key personnel through team member biographies, and provides valuable resources on hot topics such as Green Building initiatives.
Playing an active role in the site development from start to finish, Sire’s team assisted with everything from information architecture and on-site photography to programming and deployment. Designed to appeal to both customers and vendors, a horizontal navigational structure was implemented to ensure the content was displayed in a clean, user-friendly manner. Sire also visited each of the company’s seven locations in Pennsylvania, Maryland, and New Jersey to photograph facilities, products, and personnel.
To showcase the company’s commitment to quality and service, Sire assembled a comprehensive portfolio of testimonials for prospective customers to review on the site. There’s also a convenient, password-protected Member Log In area for customers to access propriety information.
The new Web site was launched in conjunction with the company’s 40th anniversary, which was marked with a special Anniversary Partnership Summit in the spring of 2010. Sire was involved in all phases of the event planning, including the development of the commemorative 40th anniversary logo, invitations, napkins, thank you cards, and presentation awards.
In addition, Sire developed a number of collateral and promotional materials for distribution at the event and future sales engagements. These projects included a professional PowerPoint presentation, corporate brochure, series of banner displays, and custom table throws. Response to the event support materials was overwhelmingly positive and positioned L/B Water Service as a leader in the waterworks industry.
Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 100 national and international design awards in seven years. For additional information, please contact info@sireadvertising.com or call (570) 743-3900.
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