July 30, 2004

Lewisburg Plastic Surgery unveils new site

Lewisburg—In mid-July Sire Advertising completed, www.drnormington.com, the new Web presence that represents the Lewisburg Plastic Surgery & Laser Center and Center for Skin Health, both directed by Dr. Ernest Normington.

The new site replaces the Doctor’s previous presence, where practice information was hosted by a general plastic surgery Web site. Graduating to an independent site has allowed Dr. Normington the flexibility to showcase up-to-date procedures, product specials, and quite importantly—establish a consistent look and feel that reflects and complements the current ad campaign.

Characterized by a soft, inviting color scheme and informative copy, the new site details each procedure and serves as a convenient reference tool, allowing staff to direct patients and potential patients to www.drnormington.com for additional procedure and product information.
Also included on the site, the Center for Skin Health quarterly publication Clearly You (written and designed by Sire) can be reviewed in PDF format or easily printed.

In an effort to achieve a consistent company identity, Sire is also in the process of developing a new Lewisburg Plastic Surgery & Laser Center brochure. Incorporating the latest procedures, the brochure will outline the practice and will be distributed to potential clients via mail or given during initial consultations.

Dr. Normington’s current print campaign includes five unique, but concept-driven ads that reflect the practice identity and promote a handpicked selection of procedures. Ads were published in local newspapers and the regional magazine, Susquehanna Life.

Sire’s partnership with Dr. Normington’s practice began more than a year ago and has included the development of a detailed marketing strategy for both the Center for Skin Health and the Lewisburg Plastic Surgery Center.

“By listening to the client's business ambitions, Sire was able to clearly define the marketing goals and objectives for the practice,” Sire President Shawn Felty said. “This preparation has allowed us to make sound marketing decisions while maximizing Dr. Normington's budget.”

Dr. Normington’s areas of expertise include breast surgery, facial surgery, body contouring, laser procedures, and skin rejuvenation.

Visit www.drnormington.com for a look at the new site.