August 11 , 2006

New site captures Brodart’s revolutionary approach

Brodart Contract Library Furniture’s new Web design

Brodart Contract Library Furniture’s philosophy has always centered on delivering cutting edge designs and innovative product lines. Consistently developing attractive and functional products while producing inventive marketing components that complement this approach has been key to Brodart’s marketing strategy.

In furthering this objective, Sire Advertising recently launched Brodart’s newest Web site. Giving Brodart’s online presence a new look and feel, the updated design offers a fresh look at Brodart’s product offerings and incorporates a number of enhanced features.

When arriving at brodartfurniture.com, visitors are greeted with many opportunities where they can quickly locate popular points of interest. New products are featured as well as news articles, installations, and more.

Unlike the previous site, Brodart’s new presence includes a product gallery in each section, which allows the user to see an expanded selection from circulation desks and computer stations to reading tables and chairs. When the new site was designed, appearance was a main concern, but functionality and usability were also major factors taken into consideration.

Reviewing a collection in its entirety as you can on the Brodart site is helpful in allowing librarians to see how each component works together to complement a particular design scheme.

“Similar to many other clients, we’ve found that customers buy what they see,” said Sire Advertising President Shawn Felty. “In Brodart’s case, custom library furniture opens the door to many opportunities for customization. Thus, showcasing as much as possible on the site was an important initiative.”