Street fair promotion raises support

SUNBURY, Pa. – Planning and promoting a community fundraising event can be an overwhelming experience. There are so many details to consider. For the 37th annual edition of the Love-N-Care Street Fair in Sunbury, the planning committee selected Sire Advertising of Selinsgrove to develop and launch a comprehensive advertising and publicity campaign.

Sire’s creative team collaborated with the planning committee to develop an overall theme and logo to brand this year’s Street Fair. Sire created the “Future of Community” logo featuring a futuristic family traveling in a space vehicle. The logo appeared on all of the event’s promotional materials—from apparel to outdoor media.

New Love-N-Care Facebook page

For the first time in the Street Fair’s history, the committee staged a benefit concert in the town’s high school gymnasium featuring several high-profile bands. Sire developed and coordinated a strategic communications plan to promote this first-time event using traditional media, public relations, and Web and social media.

Specifically, Sire developed and placed a print, radio, and outdoor advertising campaign promoting both the fair and concert. In addition, Sire launched a custom Web site splash page and created a Facebook entry.

Sire also assisted the committee with a cost-effective grass-roots marketing effort as well, including the design and printing of posters, placement of press releases in local media, and coordination of talk show appearances on several local radio stations.

Sire’s promotional products division
assisted committee members with the
selection of a T-shirt and custom design

Sire’s promotional products division assisted committee members with the selection of a T-shirt and custom design as well as raffle and concert tickets. The results of the campaign were a well-attended Street Fair which helped to raise funds to benefit the Mary Derr Rockefeller Auxiliary, an extension of the Sunbury Area Health Foundation.