April 16, 2010

New site personifies Marworth’s national reputation

Sire developed a new Web site that personifies
Marworth’s national reputation.

WAVERLY, Pa. – Sire Advertising partnered with Marworth, a national leader in alcohol and chemical dependency treatment, to develop the Center’s new Web site, www.marworth.org, which serves as a comprehensive 24/7 resource and recruitment tool for patients, families, physicians, and alumni.

One of the project’s main objectives was to develop a new Web presence that personifies Marworth’s national reputation. Along with a fresh, contemporary Web design, Sire’s creative team also incorporated branding elements from the Center’s parent organization, Geisinger Health System, to establish a connection between the two renowned entities. To add a human element, Sire created a java-based slideshow presentation illustrating the Center’s serene environment and focus on helping patients.

Designed to serve multiple audiences, the content-rich site features an easy-to-navigate home page providing direct access to portals for patients (programs), professionals, and alumni. In addition, Sire strategically placed key actionable items on the site’s home page, including Do You Need Help?, Referrals & Admissions, and Contribute to Marworth for site visitors to locate easily.

Sire also included a calendar of events, newsletter archive, and alumni feedback page as a means to keep constituents engaged with the Center and to encourage “giving back” through philanthropic donations.

Sire Advertising specializes in results-driven marketing communications programs for national and regional companies. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 100 national and international design awards in seven years. For more information, please contact info@sireadvertising.com or call (570) 743-3900.