February 19, 2010

Memoir makes a lasting impression

Sire partnered with entrepreneur George W. Robinson
to develop a custom 134-page perfect-bound
memoir that serves as a beautiful tribute to the
Robinson Family Legacy.

KREAMER, Pa. – The quote from Shakespeare on the cover of George W. Robinson’s memoir reads “There is a history in all men’s lives.” When Robinson, a successful entrepreneur and the founder of Kreamer Feeds, Inc., started writing his biography, he turned to Sire Advertising to develop a custom 134-page perfect-bound book that would not only recount his life’s history but also serve as a keepsake for future generations of his family.

By routinely meeting with Mr. Robinson and establishing a one-year production timeline, Sire effectively managed this detail-oriented project from start to finish. Sire’s creative team developed a cover design that elicited a warm, nostalgic feel as well as a layout for the book’s interior pages. Sire’s copywriters also lent their expertise in assisting Mr. Robinson with copy editing content for his book while ensuring his voice was not lost in translation.

Throughout the editorial process, Sire assisted Mr. Robinson with organizing the book’s chapters and photography, covering everything from his family’s history to celebrated milestones in his life. Historical details provided an interesting retrospective of a time gone by—from the price of gas and eggs in the 1950s to the cost of college tuition when Mr. Robinson began his matriculation at Cobleskill.

While Mr. Robinson's goal for the book was not to market it commercially, the finished product was proudly distributed as a special holiday gift to those closest to him, serving as a beautiful tribute to the Robinson family legacy.

Sire Advertising specializes in results-driven marketing communications programs for regional and national clients. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 90 national awards of distinction in just seven years. For more information, please contact info@sireadvetising.com or call (570) 743-3900.