December
11, 2009
Sire develops framework for new product launch
Sire partnered with The James Wood
Company to
develop the marketing for the launch of the new
MagnaFit™ line
of door casing products.
WILLIAMSPORT, Pa. – The launch of a new product can create a whirlwind of
excitement for companies that have invested a great deal of time and resources
into developing the organization’s
next “big idea.” With so much at stake, a strategic
marketing plan can be an integral part of a product’s successful
launch.
When The James Wood Company of Williamsport was preparing to launch its revolutionary
new door and window magnetic casing products, company executives turned to Sire
Advertising to develop the strategic marketing plan as well as the product’s identity
and logo to build awareness and brand equity
With MagnaFit™ selected as the handle for its innovative new line of products,
the name describes the product’s unique magnetic nature and ability to
fit snugly. The logo also features an icon of a casing to build
recognition.
To prepare for the product’s introduction at an upcoming national tradeshow,
Sire developed a unique gatefold brochure, featuring custom product
photography directed by Sire, that served as both a direct mail piece and handout at the
show.
In conjunction with the product launch, a Web site splash
page was developed
and launched to provide product benefits, selling features, and pertinent contact
information. To support the branding, the product’s logo, tagline, typography,
and photography were all incorporated into the online presence.
Sire also assisted the company with developing a series of press
releases tailored to specific target audiences, as well as an industry-specific media
contact database.
Sire Advertising specializes in results-driven marketing communications programs
for national and regional companies. Sire’s strategic approach to marketing integrates
traditional, Web, and new media solutions. The agency has won more than 90 national
and international design awards in nearly seven years. For additional information,
please contact info@sireadvertising.com or
call (570) 743-3900.
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