September 30, 2002 Pagana Family Medicine
promotes new services
Sunbury—A physician who has successfully served the Susquehanna
Valley community for over 30 years, Dr. John Pagana recently welcomed
his daughter, Dr. Jessica Pagana-DeFazio, as a partner at his Sunbury-based
medical practice. In order to make existing and potential patients
aware of Jessica’s new role at Pagana Family Medicine, the
Paganas began a marketing campaign in mid-2002 designed to promote
Jessica’s areas of expertise as well as a new practice location.
Slated to also include a series of print ads and broadcast spots
as well as a new Web presence,
the Pagana campaign kicked off in early September with Sire Advertising’s
creation of a four-page brochure which was then inserted into area
newspapers and also displayed in the Pagana waiting room. A concise
overview of John and Jessica’s specialties and the practice’s
general services, the brochure also focused on both doctors’
commitment to a family approach to medicine. “Very effective
in that it conveys our dedication to our patients’ well-being
as well as our dedication to the well-being of our community as
a whole, our new brochure is a simple way for someone who may not
be familiar with our services to get a quick idea of our relationship-based
approach to healthcare,” says Dr. Pagana. “In addition,
it has also been instrumental in letting people know where our new
practice is located. This brochure is the first step in what we
hope will be a long-lasting partnership with Sire Advertising.”
|
