February
22, 2010
Promotion key to event’s success
The Club’s 90th anniversary
logo was featured in all of
the marketing materials.
HUMMELS WHARF, Pa.—The success of a special event is oftentimes dependent upon the planning and preparation that is done beforehand. Every detail counts, and must be carefully considered. For the Susquehanna Valley Country Club’s 90th Anniversary Celebration, Sire Advertising took a lead role in planning and promoting an evening to remember.
By partnering with the Club’s Anniversary Committee, Sire assisted with the development of a Speak Easy theme as a throwback to the early days of the Club. The evening’s agenda included everything from a tour of the original clubhouse and dancing to a display of historical photos and mementos.
To brand the event and build awareness, Sire’s creative team developed the Susquehanna Valley Country Club Grand 90th Anniversary Celebration theme. The logo was strategically placed on all of the event’s marketing communications and favors, including custom invitations, napkins, and commemorative champagne flutes.
E-mail marketing was utilized to
create interest in the Club’s 90th
anniversary celebration.
In addition to traditional invitations, Sire created a series of E-vites that were managed and distributed through Sire DataTrac, Sire’s E-mail marketing program, to garner excitement and to remind current and past Club members to RSVP. 90th-themed posters, a cost-effective marketing tool, were also designed and placed in the clubhouse to promote the event in advance.
To generate publicity, Sire managed all aspects of the public relations campaign, including the development and distribution of press releases to build awareness, as well as the coordination of interviews and photography with reporters for coverage of the Club’s historical milestone in the media.
All of the detailed planning and promoting for the Club’s 90th anniversary resulted in a memorable evening shared by more than 247 guests as well as valuable exposure in the community.
Sire Advertising specializes in results-driven marketing communications programs for regional and national clients. Sire’s strategic approach to marketing integrates traditional, Web, and new media solutions. The agency has won more than 90 national awards of distinction in just seven years. For more information, please contact info@sireadvetising.com or call (570) 743-3900.
|
